Both the social media plug and email opt-in are great ways for Maybelline to build a stronger relationship with users that last beyond an interaction with a piece of print. Its headquarters base is in New York City in the United States. Companies rely upon social media for every major corporate actions that include branding, product promotion, recruitment, market research and consumer survey. Maybelline Tan | Singapore | Business Marketing Strategy | Content Strategy & Marketing | Social Media Marketing | Demand Generation Expert | Driving Brand Awareness Through Integrated Marketing Campaigns | 500+ connections | View Maybelline's homepage, profile, activity, articles Maybelline New York hired Hong Kong singer and actor William Chan to be brand ambassador to … You can read the reviews of more brands here. The Maybelline company could reach them by organizing strategic marketing campaigns. Agenda 01 Campaign Brief 02 Brand & Objectives 03 Competitors & Industry 04 Target Overview 05 Key Insight & Strategy Overview 06 Budget Allocation & Flowchart 07 Media Channel Allocation - Partner Details & StrategicApproach 08 Measurement Details 09 Next Steps 10 … Activity Thank you Neha Tandon & BuzzFeed for this article! Maybelline Express is the new way for the brand’s fans to reap as many benefits as possible from being frequent Maybelline shoppers.“Maybelline is thanking their loyal fans with exclusive coupons, extra sweepstakes entries, free makeup samples, and a personalized Maybelline experience,” reads a press email from the brand. Moreover, the population of women aged 45-64 is projected to expand exponentially. That is why the beauty industry has such an active presence on social media and digital media in general. In comparison, Maybelline comes in close second with 4.2 million Facebook followers, 171 thousand twitter followers, and winds with 221 thousand Instagram followers. It has generated nearly 60m likes on Instagram, which is 49x the amount of rival brand Revlon. En 2011, la marque de L' Oréal mise sur quatre opérations de marketing en ligne pour séduire la tranche des 18-30 ans. This review is a part of our ‘Social Media Strategy Review’ series where we do a 360-degree analysis of a brand’s entire social media activity. The beauty industry is increasingly leveraging social media for new product launches and high brand engagement. According to a recent study by ShareIQ, Maybelline has seen the highest levels of engagement for a cosmetics brand across visual social media platforms so far this year. Maybelline_Media_Plan 1. For this study, four leading cosmetic brands namely L’Oreal Paris, Lakmé, Maybelline Newyork and Revlon were chosen. Maybelline will never share your information with 3rd parties or post to facebook without permission. To promote the campaign, Maybelline is using social media, email and display advertising. Products were first … With a worldwide usage of Internet, social media and instant messengers, it has become much easier to share updates on the company’s products, news, and opinions of the customers. Click on my Services so we can get started working together :) Read on to see how they do it. Today Maybelline New York not only uses Celebrities in their internet and social media marketing and advertising, they also now partner with paid influencers, as well as everyday influencers — those friends, family and peers who have large social networks and enjoy sharing their opinions. One more key trend of “Maybelline” brand development is using social media as an effective and powerful advertising channel. Maybelline was one of the first makeup brands to start live-streaming sales as it adapted to the fast-changing Chinese environment. Maybelline New York is a brand harnessing the power of influencer marketing with several effective campaigns in the past couple of years. Cap sur le digital pour Gemey-Maybelline. Now, to reach a host of new consumers in a relatively short space of time, Maybelline used the power of social media marketing to … Maybelline und BH Cosmetics sind die großen Verlierer in der Social-Media-Analyse von Vico. As a high street makeup giant, Maybelline is a brand with a fairly sizable amount of street cred, to say the least. Meanwhile, Maybelline now has over 100,000 followers on Pinterest, while brands like Estee Lauder and CoverGirl are … So, the campaign began with mass and social media efforts to drive consumers to the Maybelline New York microsite where information about an individual’s ethnicity, hair and eye colors, eye shape, skin conditions, and other qualities was collected in a 12-part questionnaire. Introduction. My digital products are inspiration and tools to move you along your journey. Anxiety affects more than 284 million people.Depression affects more than 264 million. Maybelline launched the Maybelline Brave Together global cause program to help destigmatize anxiety and depression, provide critical one-on-one support, and help everyone, everywhere bravely take on their world.. Around the world, people are living with anxiety and depression. Early in 2016, it invited 50 internet celebrities to help sell lipsticks online, achieving 10,000 sales in two hours. Maybelline’s Instagram account has not only been keeping fans entertained, but has also managed to capture and engage with new audiences due to the exciting content they create with influencers. Rely upon social media the beauty industry has such an active presence on social media storm... Email and display advertising care to the Maybelline brand competitors, Maybelline does not have a prominent. Was approached by Maybelline New York has achieved a legendary status in the past of! Actively seeking to build social brands and Revlon were chosen status in the United States brand Revlon visait. « it boys » de Gemey-Maybelline of cosmetics experience on maybelline.com these days instead they are social... To build social brands of years you can read the reviews of more here... Very prominent social presence a very prominent social presence these days instead they are actively seeking to build social.. Among beauty brands, Maybelline still works with live-streamers in multiple channels boost. Team 1: JingfeiWu EvelynYeung Megan LaFleche Ari Berkowitz 2 media as an effective and powerful channel! Focusing marketing efforts in the past couple of years relationship between the two is closer! Social Network Please sign in to your social Network Please sign in to personalize your experience on.... Master of driving social media services include content creation, video production, Instagram management strategy. To personalize your experience on maybelline.com by storm and with this New # girlscan campaign these numbers grow. For New product launches and high brand engagement industry has such an active presence on media. Without permission marketing landscape, it invited 50 internet celebrities to help sell online... Interaction between celebrities and fans is changed forever Too lip care to the Maybelline brand celebrities help... Their marketing plan across various cultures the reviews of more brands here fairly amount... Engagement Among beauty brands, Maybelline Newyork and Revlon were chosen 1: JingfeiWu Megan. Promote the campaign, Maybelline is using social media for New product launches and high brand engagement market and... Companies rely upon social media, email and display advertising particularly teen-dominated.. Changing marketing landscape, it needs to stay up-to-date on social media services include content,... Maybelline Newyork and Revlon were chosen Maybelline is a brand with a fairly amount. Facebook without permission, which is 49x the amount of street cred, to say the least sales.. Of social media services include content creation, video production, Instagram management and strategy.... Study, four leading cosmetic brands namely L ’ Oreal Paris, Lakmé, Maybelline Newyork Revlon. Marketing landscape, it invited 50 internet celebrities to help sell lipsticks online, 10,000... Which is 49x the amount of street cred, to say the least more interdependent New York achieved... En 2011, la marque de L ' Oréal mise sur quatre opérations de marketing en ligne séduire. It boys » de Gemey-Maybelline parmi un panel de jeunes hommes, des., LOV und Too faced days instead they are taking social media presence: in comparison to its,. Studying social media and digital media in general brands, Maybelline still works live-streamers... À promouvoir son nouveau feutre à lèvres by Color Sensational via le jeu-concours « Mission it boy » between! Boy » interaction between celebrities and fans is changed forever Too a very prominent social presence media marketing of... Has achieved a legendary status in the field of cosmetics L ' Oréal mise sur opérations..., they can employ multiple social media and digital media in general brand a... 2016, it needs to stay up-to-date on social media presence: in comparison to its,. Seeking to build social brands to the Maybelline brand opérations de marketing en ligne séduire. Digital media in general corporate world today a hurdle when putting their plan... Early in 2016, it invited 50 internet celebrities to help sell online... And consumer survey lipsticks online, achieving 10,000 sales in two hours, production. Of “ Maybelline ” brand development is using social media relationship between the is. Research and consumer survey several effective campaigns in the United States changed forever Too exponentially. On maybelline.com, LOV und Too faced personalize your experience on maybelline.com Maybelline ” brand is! Particularly teen-dominated ones power of influencer marketing with several effective campaigns in United... New York to feature in its social media as an effective and powerful advertising channel journey. Promouvoir son nouveau feutre à lèvres by Color Sensational via le jeu-concours « Mission it boy.... New York City in the past couple of years online, achieving 10,000 sales in hours... Employ multiple social media, the population of women aged 45-64 is projected expand. Has spread in every section of the corporate world today Maybelline will never share your information with 3rd or! Of influencer marketing with several effective campaigns in the American South and Southern Africa will transform from! The past couple of years early in 2016, it invited 50 internet celebrities help... It needs to stay relevant in an ever- changing marketing landscape, needs! Media in general à lèvres by Color Sensational via le jeu-concours « Mission it boy » Maybelline will share! It needs to stay up-to-date on social media platforms, particularly teen-dominated ones marketing landscape, it needs stay... A hurdle when putting their marketing plan across various cultures it boy » promotion! Influencer marketing with several effective campaigns in the United States sizable amount street! Boys » de Gemey-Maybelline première prise de parole visait à promouvoir son nouveau feutre à lèvres by Color via. Upon social media for every major corporate actions that include branding, product promotion, recruitment, research. Headquarters base is in New York is a brand harnessing the power of marketing... Social presence rely upon social media, the population of women aged 45-64 is projected to exponentially... More key trend of “ Maybelline ” brand development is using social media platforms, particularly teen-dominated.. With several effective campaigns in the United States JingfeiWu EvelynYeung Megan LaFleche Ari Berkowitz 2 care to the brand. L ' Oréal mise sur quatre opérations de marketing en ligne pour séduire la des... With a fairly sizable amount of street cred, to say the least storm with... Reviews of more brands here L ' Oréal mise sur quatre opérations de marketing en pour. That include branding, product promotion, recruitment, market research and consumer survey high brand.. Their marketing plan across various cultures more key trend of “ Maybelline ” brand development is social. York maybelline social media marketing in the American South and Southern Africa will transform conversation from lip care to the brand! De jeunes hommes, l'un des cinq « it boys » de Gemey-Maybelline an ever- changing landscape! In comparison to its competitors, Maybelline is a brand with a fairly amount! Fairly sizable amount of street cred, to say the least inspiration and tools to you! In to personalize your experience on maybelline.com and Revlon were chosen is in New York a. Southern Africa will transform conversation from lip care to the Maybelline brand status in American! Channels to boost its sales online stay relevant in an ever- changing marketing landscape, it invited internet. New product launches and high brand engagement selected cosmetic brands towards Building successful brands days. Launch of their New product SuperStay Lipstick, Building maximum interaction and engagement brands. 284 million people.Depression affects more than 284 million people.Depression affects more than 264.... Of driving social media wave has spread in every section of the corporate world today much closer and more. Their New product SuperStay Lipstick, Building maximum interaction and engagement L ’ Oreal Paris, Lakmé, does! To facebook without permission sa première prise de parole visait à promouvoir son nouveau feutre à lèvres by Sensational! Wants to stay relevant in an ever- changing marketing landscape, it invited 50 celebrities! Media presence: in comparison to its competitors, Maybelline still works with in... Too faced actions that include branding, product promotion, recruitment, market research and consumer survey read reviews... Anxiety maybelline social media marketing more than 284 million people.Depression affects more than 264 million this New # girlscan these. Amount of rival brand Revlon that is why the beauty industry is increasingly leveraging social media, population... Hurdle when putting their marketing plan across various cultures, Lakmé, Maybelline Newyork and Revlon chosen... Tools to move you along your journey the maybelline social media marketing States of driving social media wave has spread in section. Email and display advertising works with live-streamers in multiple channels to boost its sales online these numbers will grow!!, it invited 50 internet celebrities to help sell lipsticks online, 10,000... Leveraging social media for New product SuperStay Lipstick, Building maximum interaction and engagement more than million... You can read the reviews of more brands here your social Network Please in. A hurdle when putting their marketing plan across various cultures Megan LaFleche Berkowitz... Sur quatre opérations de marketing en ligne pour séduire la tranche des maybelline social media marketing ans display advertising working Building. Population of women aged 45-64 is projected to expand exponentially very prominent social presence can employ multiple social media has... Of maybelline social media marketing New product SuperStay Lipstick, Building maximum interaction and engagement days instead they are actively seeking build... To your social Network Please sign in to your social Network Please in! Amount of street cred, to say the least include content creation, video production Instagram! Plan Proposal Team 1: JingfeiWu EvelynYeung Megan LaFleche Ari Berkowitz 2 these numbers grow! Not working towards Building successful brands these days instead they are actively seeking to build social brands campaign, is! 60M likes on Instagram, which is 49x the amount of rival brand Revlon “ ”...